In this episode of The SXS Guys Offroad Podcast, we talk to Brian Crower, a leader in engine cams, rods, and other performance components in the foreign and domestic automotive market, but more recently in the UTV market. We get to learn about his back story, the family and company’s history, what they’re doing currently to make big and reliable power, and where Brian sees the market going. Brian’s big energy is sure to make for a great episode!
Short link: sxsguys.link/episode57
Rundown
0:00:00 – Introductions
0:01:47 – Getting into UTV
0:08:20 – Crower History
0:14:24 – Evolution Takes Time
0:15:57 – Walking the Walk
0:18:29 – The Defacto Platform
0:20:08 – Creating a Performance Culture
0:22:37 – The Consumer Approach
0:26:57 – Domestic & In-Stock
0:32:11 – Building Motors & Partners
0:38:04 – Quality Connections
0:39:19 – The Future of Horsepower
0:43:58 – Built-In Limitations
0:46:11 – Qualified Components
0:52:05 – Validation
0:56:21 – Building for Everybody
1:00:15 – The Coming Used Market
1:02:12 – Wrap-Up
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